RTotD - My Least Favorite Rule

I must admit, there are few rules that irritate me, but the one that really drives me nuts is the continuation portion of the pick rule. Pick is called, everyone stops, the person with the disc doesn’t hear the call and throws it to a receiver who’s no longer cutting – turnover! I just don’t understand the point. Why not just have a pick call result in a dead disc? The count already goes back to when the pick occurred, so in essence we’re already playing it that way. Is there reason that this should result in a turnover that’s escaping me?